Dear Valued Freestyle Customer,
About 10 years ago or so, the buzz phrase in photography was "the lost years of photography" due to people not printing
their images because more images were being taken but fewer of those images were being printed. That was then... and this
is NOW! It was a dark era in photography. With the increased efforts of manufacturers and the synergy of the
camera and printer and folks understanding how the paper influences the image... PRINTING IS BACK!
The BIG conversation we are having with the majority of our customers is PRINT YOUR PHOTOS! And I am happy
to report... they are! As is the case with analog photography, the creative process is not complete until the image is
printed. Whether you are shooting with film and scanning your files or capturing images with a digital camera, there is no
other way to totally control your work and communicate to your audience what you are trying to say with your photography.
Viewing your images on a low resolution computer monitor, iPad, mobile phone or projector does not show the full measure of
your talent and ability. Posting those images on Facebook, Instagram, Tumblr or other social media and web based albums
are limited in that you have no way of knowing exactly what folks are seeing since every monitor is different. Whether it
is a traditional darkroom print or a high quality inkjet print, remember prints don't crash or corrupt like hard drives.
Treated properly they will last a lifetime... or several lifetimes. Printing is fun, exciting and physical. An image on a
hard drive is just pixels. Turn off the electricity and it is gone. Prints are forever and photographers are printing
again! This is a new era in photography and YOU are leading the way every time you print your images!
Please keep those comments and feedback coming and remember, "Without YOU there is no US!"