© Dave Handler - Holga 120PC
In a world where technology changes and advances every day, it's refreshing that a chunky utilitarian camera made almost entirely of plastic has reawakened and is enlightening the analog world of photography. A Holga goes back to the bare necessities of photography and forces users to stop relying thinking on the bells and whistles and simply shoot.
© Sherry Lee - Holga 135 with Rollei Nightbird Film
Holga is for those who want to create truly unique images - for those who appreciate light leaks, enjoy slight soft focus and welcome retro vignetting. Due to its simple and inexpensive design, Holga is categorized as a toy camera. The very features that personify the Holga would be considered defects in any other camera. Holga's lo-fi attributes create distinctive images not created with any other conventional camera. These are the reasons the Holga camera has gained a huge cult following.
Teachers have employed Holga as a tool to educate students in the fundamentals of photography while exploring unpredictable and unexpected photos created by this camera. Professionals carry Holga for their fine-art appeal. Holga gives all photographers the ability to dip their toes into the otherwise very expensive world of medium format photography.