Eric Joseph

Senior Vice President Merchandising and Product Development

Dear Valued Freestyle Customer,

Another exciting year has passed and we at Freestyle are looking forward to 2012. With more new products planned for release and our continued focused efforts on keeping the products you need alive, there are always exciting projects in the works. We wish all of you and your families the very best for the upcoming Holiday Season and for the coming year.

Freestyle will be exhibiting at a number of national trade shows and conventions this year. We encourage you to visit us at these upcoming events.

WPPI (Wedding & Portrait Photographers International)

WPPI - Las Vegas, Nevada from February 20th - 22nd is targeted towards the wedding & portrait photographer market. Last year there were over 16,000 attendees and this year promises to be the biggest and best show ever. If you are attending, please stop by our booth and say hello.

Visit http://www.wppionline.com for more information.

CAMEX (Campus Market Expo)

CAMEX - Salt Lake City, Utah, March 4th - 6th. This show is for College Bookstore buyers and we will be supporting all of our college dealers that support black and white photography.

Visit http://www.camex.org/ for more information.

SPE (Society of Photographic Educators National Conference)

SPE - San Francisco, California, March 22nd - 25th. This is a must-attend event for all photographic educators. If there is one trip you should make to meet fellow teachers and attend many worthwhile speeches, workshops and panel discussions, this is it! Freestyle will also be hosting a panel discussion featuring Scott DiSabato (Kodak), Michael Bain (Harman Technologies) and myself talking about the industry and current and future availability of film-based photographic products.

Visit http://www.spenational.org/ for more information.

If you find yourself near our retail store location in Hollywood, California make sure you see our gallery at the Creative Center for Photography. We will be featuring the work of famous photographer and photo educator Ted Orland. The show will be a retrospective of his very exciting career. The opening reception will be on January 19th. Mr. Orland will be available at the opening to sign books and entertain you with his Orlandian perspective on the world.

After the release of our last email newsletter, a number of customers sent emails regarding offering lower rates for international shipping. We attempt to always offer the most reliable shipping services at the lowest cost possible. We also realize that our customers wish to make their own choices knowing that lower cost sometimes means lack of tracking ability or slower shipping times. I am pleased to announce that, thanks to your comments and after much research, we have been able to reduce our international shipping rates by about 5%. We have also investigated alternative shipping methods which are less expensive, but also slightly slower, and we will be introducing a new class of service for our budget conscience customers after the first of the year. Stay tuned for more information. We are making every effort to keep your cost of doing business with us as low as possible.

Take a look at our new and exciting products and special blowout pricing on select products below. Also, don't miss our first issue of our video newsletter that highlights our line of Arista Photo Oils.

Keep those comments and suggestions coming; remember without YOU there is no US. As always, please feel free to email me any questions or comments you may have at ej@freestylephoto.biz.

Arista Photo Oils

Paint Your Photos With Arista Photo Oils

Earlier this year we introduced a new line of photo oils, manufactured by the #1 brand of oil colors in the USA; Gamblin Artist's Oil Colors. For more than 25 years, Gamblin has been manufacturing oil paints to the highest quality standards with a specific commitment to providing artists with safer, more permanent materials. Several members of our Advisory Board have used Gamblin Oils for many years and have recommended them as an excellent choice for handcoloring photographs.

F295 Alternative Process Laminated Cards

A Must Have For Any Alternative Process Class

Interest in the F295 Alternative Process laminated cards introduced in the last catalog has been incredible. We have expanded the line to include 5 new cards with the following new titles... Calotype, Kallitype, Palladium, Black and White Film Development Without a Darkroom and Color Film Development Without a Darkroom. Tom Persinger has done a yeoman's job in creating a very useful and convenient reference and educational tool for all of those interested in traditional photographic processes.

Wide Format Roll Inkjet Papers

Expanded Selection of Wide Format Roll Inkjet Papers

Customer demand for fine art inkjet papers has grown dramatically for us and along with it is an increased demand for stocking wide format fine art inkjet paper rolls. Currently we are stocking a full selection of wide roll format products from Canson and our private label Arista-II brand as well as selected products from Hahnemuhle, Harman by Hahnemuhle, Moab and Museo. We are willing to expand our product offering to accommodate your specific needs. Just let us know what you want and we will make every effort to stock it for you! If you are a photo lab requiring large volumes of roll inkjet papers please email me directly at ej@freestylephoto.biz so that we can put together a special program just for you!

New Lower Price Specials on Holgas

Savings Up to 62% on Select Models of Holga Cameras

Holga cameras continue to increase in popularity. We continue to work with the manufacturer at bringing in new and unique models. Now that the year is almost over, we need to reduce our inventory and are making room for the new Holga cameras coming in 2012.

We have significantly lowered prices on the following 2011 models that we will no longer be offering: Holga TLR, Holga 120PC-3D Stereo Pinhole Camera, Holga 120FN, Holga 120N and 135BC Gretchen Bleiler Limited Edition. Act fast as these special deals will not last long.